Punch cards in Apple Wallet. Customer database that grows with every order. Send a Tuesday SMS to your top 100. Your list belongs to you — exportable to CSV, ready to leave with you if you ever do.
Plastic punch card → fridge magnet → lost. Apple Wallet pass → stays on their phone forever, surfaces near your venue automatically. The pass updates after every visit — no QR re-scan.
Email captured at checkout. Phone captured at SMS opt-in. Lifetime value, last visit, average ticket — calculated on the fly. Searchable, exportable, yours.
Pick a segment ("top spenders", "haven't visited in 30 days", "birthday this week"), write the SMS, send. Open rates 98%, replies in minutes. The list is yours so no platform takes a cut.
Export the full database as CSV — emails, phones, lifetime value, last visit. Take it to another POS, take it to Mailchimp, take it nowhere. It's yours. Toast charges "data fees" to give you yours back. We don't.
Apple Wallet punch cards. Customer DB that grows with every order. SMS campaigns by segment. Export-anytime CSV. The list is yours.