Why pay a marketplace up to 30% for a customer who already lives down the street? Take orders from your own site. Keep the commission.
An example $32.50 order. The customer pays the same either way. Watch where the money actually goes.
In this example, $9.45 went to the marketplace app. The customer paid the same. The food was the same. Card processing is left out on both sides — with dual pricing, the card price is designed to cover it.
Friction kills orders. We removed it. The customer goes from your site to your kitchen without an app install, an account creation, or a 4-page checkout.
Direct link from Instagram, Google or a table QR. The menu loads fast.
No account. No password. No "create profile" friction. Face ID and the order is paid.
The kitchen doesn't even know it came from online. Same ticket. Same flow. Pickup tag in green.
When they confirm the order, your customer can save it to their phone — Google Wallet on Android, Apple Wallet on iPhone. It moves on its own while you cook, and the phone tells them the moment it's ready. Nothing to install, nothing to refresh.
When the order is done the pass stays put. Next time they order from you, the same pass comes back to life with the new one.
Every direct order captures the customer's phone, email and name. They're yours. You can text the ones who opted in next Tuesday for the new menu. On a marketplace app, that relationship lives on the app.
Your menu. Your site. Your customer. Your money. Live in a day, not a quarter.